Selected Work
A curated portfolio of real projects—from design systems and AI tools to conversion campaigns and headless web platforms. Each one grounded in research, craft, and measurable impact.
Product Design · Full-Stack Development · DX Tools
Building a premium command center that eliminates "terminal fatigue" for web developers—one-click project launching, real-time server monitoring, and deep process detection across Next.js, Astro, Vite, and more.
Product Design · Prompt Engineering · Alpine.js
A reactive, zero-dependency tool that eliminates the repetitive overhead of writing AI design prompts from scratch—generating a complete, structured system prompt in real-time as you fill in the brief.
Developer Tools · Node.js · Scaffolding
Eliminating the "copy-paste" project setup tax — a locally-hosted scaffold engine that copies templates, replaces all name strings recursively, generates a .env, runs npm install and git init, and logs the project registry. All in one click.
Website Redesign · Astro · Headless CMS
Migrating a high-end Melbourne photography portfolio from Squarespace to a headless Astro architecture — achieving perfect Lighthouse scores and eliminating ~$540 AUD per year in platform costs.
Design Systems · Figma · Component Library
Modernising the WSV Figma design system from a fragmented, legacy-heavy library to a living component framework — reducing design iteration time by 40% and eliminating legacy debt across a government-scale platform.
CRO · Visual Design · Campaign Strategy
Rebuilding a high-volume campaign machine from the ground up — lifting average conversion rates from 1.5% to above 5% across 200+ property and education campaigns for clients including Mirvac, Woodlea, Melbourne Uni, and Swinburne.
Full-Stack Design · Astro 5 · TinaCMS · Page Builder
A production-ready Astro site template that compresses days of boilerplate setup into a single CLI command — complete with TinaCMS, a block-based page builder, WCAG 2.1 accessible components, dark mode, SEO, and a 3-tier page architecture.
More work
Some projects are available on request—including NDA-protected work from WorkSafe Victoria and client campaigns. Get in touch and I'll share a tailored selection.